The term cloud computing has become a constant fixture in the media — and indeed in the boardroom. It seems that you can't have a conversation in IT without the term coming up at least once.
The reasons for this are clear; the economic outlook continues to look bleak and in these times of austerity everyone is trying to cut costs, and specifically avoid large capital expenditure, while still trying to do things more quickly. Cloud in its truest form, with its promises of reduced CAPEX and increased IT scalability, can deliver on this. But, and it's a big but, we are increasingly seeing things being associated with cloud that simply don't fit into the model of cloud computing.
It's almost like cloud is a magical term and if it's used to describe your technology, riches will befall you. Well I think that's the hope of many marketing departments who are selling technology that isn't cloud, but peddling it as if it is.
The three key benefits of the cloud model are the pay-as-you-go payment structure, its on-demand scalable nature and the self service provisioning it affords. For anyone attracted to the cloud model, these three attributes should be used as the acid test as to whether something is truly cloud or just hot air.
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