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Using videos to showcase your products can really help consumers get a better understanding of what they are paying for and also creates a substantial amount of trust. It minimises the likelihood of your shopping cart being abandoned and you will increase your conversion rates.

Videos on e-commerce websites are growing in popularity. Sixty five percent the fifty biggest selling websites currently use product videos within their e-commerce websites, according to data gathered by Forester Research. Almost fifty percent of the smaller businesses are considering adding videos on their own websites.

The include a product video on your website does not take a rocket scientist, provided that your video has already been recorded and edited to make it look as best as possible. You need a video hosting site such as YouTube, Vimeo etc and you are good to go. These sites allow you to do this for free as long as you register for an account with them. Many are using the YouTube site, which is user friendly and is easy to that upload your videos.

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